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Lori Greiner’s Latest Ventures on Shark Tank: What’s New in 2024?

Shark Tank
SHARK TANK - "1506" - The Tank takes a horrific turn when Blumhouse CEO and Founder Jason Blum joins the panel as guest Shark for the first-ever Shark-O-Ween. Entrepreneurs present spellbinding, spine-tingling businesses opportunities for Sharks to sink their fangs into. FRIDAY, OCT. 27 (8:00-9:01 p.m. EDT), on ABC. (Christopher Willard/Disney via Getty Images)LORI GREINER


Shark Tank, the popular reality TV show, has been a breeding ground for some of the most successful businesses in recent years. One of the standout personalities on the show is Lori Greiner, the “Queen of QVC.” With her keen business sense and eye for innovative products, Lori has made a name for herself as one of the most successful entrepreneurs to come out of the Shark Tank. In this blog post, we will take a look at Lori Greiner’s latest ventures on Shark Tank and explore what’s new in 2024.

1. The Scrub Daddy

One of Lori Greiner’s most successful investments on Shark Tank is the Scrub Daddy, a smiley-faced sponge that changes texture based on water temperature. Since appearing on the show, the Scrub Daddy has become a household name and has generated millions in sales. In 2024, Lori continues to work closely with the Scrub Daddy team, expanding their product line and exploring new markets.

2. Simply Fit Board

The Simply Fit Board is another one of Lori Greiner’s success stories. This innovative exercise board helps users tone their abs, legs, and core muscles with a fun and easy workout. Since its appearance on Shark Tank, the Simply Fit Board has become a fitness sensation, with millions of units sold worldwide. In 2024, Lori is working on launching new fitness accessories that complement the Simply Fit Board, further expanding the brand’s reach.

3. Sleep Styler

Lori Greiner’s investment in the Sleep Styler, a heat-free hair curling system, has also paid off. This innovative product allows users to achieve beautiful curls while they sleep, without the need for damaging heat styling tools. The Sleep Styler has gained a loyal following and has become a go-to hair styling solution for many. In 2024, Lori is collaborating with the Sleep Styler team to develop new hair care products that enhance the overall styling experience.

4. Drop Stop

Drop Stop, a car seat gap filler, is another successful venture for Lori Greiner. This simple yet effective product prevents small items from falling into the gap between car seats, making driving safer and more convenient. Since appearing on Shark Tank, Drop Stop has experienced tremendous growth, with millions of units sold. In 2024, Lori is working on expanding the Drop Stop product line to include accessories that cater to different car models and customer preferences.

5. Safe Grabs

Safe Grabs is a multi-purpose silicone mat that serves as a trivet, splatter guard, and pot holder. Lori Greiner recognized the potential of this versatile product and made a successful investment on Shark Tank. Safe Grabs has since become a kitchen essential for many households, providing a safe and convenient way to handle hot dishes. In 2024, Lori is collaborating with the Safe Grabs team to develop new kitchen gadgets and accessories that complement the existing product line.


Lori Greiner’s latest ventures on Shark Tank continue to demonstrate her ability to identify innovative products with mass appeal. From household items to fitness accessories and hair care solutions, Lori’s investments have proven to be successful, generating millions in sales and capturing the attention of consumers worldwide. As we look ahead to 2024, it is clear that Lori Greiner’s entrepreneurial spirit and business acumen will continue to shape the future of the products we use in our daily lives.

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